Introduction to Search Engine Optimization (SEO)

• Search Engine Optimization

What is Search Engine Optimization: SEO (Search Engine Optimization) is an internet marketing

technique all about the tips and tricks to bring your web page higher than the millions of other pages in response to a search query.  It’s all done to drive traffic to your site from search engines.It depends on the algorithms of a search engine that how to optimize site for that search engine.

Generally SEO is divided into these two categories:

1.    On Page Optimization

2.    Off Page Optimization

  

On Web page Optimization: It contains a few factors but all relevant to filling the right key terms into your website. Discovering the right search term and filling them at the right position. Usually these are the locations where we put the keywords:

·         Page URL

·         Page Title

·         Meta Keywords

·         Meta description

·         Content